When most people think of gifting, they think of holiday and birthday gifts. However, there are other times when strategic gifting can be very beneficial for businesses. In this blog post, Gary Pryor discusses the different ways in which strategic gifting can create opportunities for companies.
Gary Pryor On How Strategic Gifting Creates Opportunities
Here are ways, according to Gary Pryor, in which strategic gifting helps businesses:
1. Strategic gifting can create opportunities for building relationships with potential clients.
When salespeople take the time to select thoughtful gifts for their potential clients, it shows that they are interested in building a relationship with them. This can be a great way to break the ice and get to know someone, and it can also help build trust.
2. Strategic gifting can create opportunities for networking.
When salespeople give gifts to potential clients, they are also creating opportunities to network with them. This can be a great way to meet new people and learn about new businesses. It can also help salespeople build relationships with other professionals in their industry.
3. Strategic gifting can create opportunities for business development.
When salespeople give gifts to potential clients, they are also creating opportunities for business development. This can be a great way to expand a business’s client base and generate new leads. It can also help salespeople build relationships with other professionals in their industry.
4. Strategic gifting can create opportunities for marketing.
When salespeople give gifts to potential clients, they are also creating opportunities for marketing. This can be a great way to promote a product or service, and it can also help salespeople build relationships with other professionals in their industry.
5. Strategic gifting can create opportunities for media relations.
When salespeople give gifts to potential clients, they are also creating opportunities for media relations. This can be a great way to get positive publicity for a business, and it can also help salespeople build relationships with other professionals in their industry.
6. Strategic gifting can create opportunities for public relations.
When salespeople give gifts to potential clients, they are also creating opportunities for public relations. This can be a great way to improve a business’s image, and it can also help salespeople build relationships with other professionals in their industry.
7. Strategic gifting can create opportunities for event planning.
According to Gary Pryor, when salespeople give gifts to potential clients, they are also creating opportunities for event planning. This can be a great way to plan promotional events or product launches, and it can also help salespeople build relationships with other professionals in their industry.
Gary Pryor’s Concluding Thoughts
Though it may seem like a small thing, strategic gifting can be a powerful networking tool, says Gary Pryor. By taking the time to think about who you are giving a gift to and what message you want to send, you can open doors that might otherwise have stayed shut. If you are not using strategic gifting to open doors for you, start doing so and see how they can help you create opportunities for yourself and your business.